A virtual 3D fitting room created for the Walmart App to help make the online shopping experience more enjoyable for young professionals while also helping them make informed choices when purchasing items.
UPick is an alternative mobile shopping experience catered for customers who are unable to visit the store and try on clothes during the pandemic. UPick allows their users to virtually try on clothes, then share their outfits with friends and family for suggestions and opinions to help make more informed purchases.
Placed 2nd, out of 18 teams, UPick was nominated by the Walmart design team for its innovative design and the ability to go cross-platform.
ROLE: UX Designer
Product thinking, information architecture, user flow, sketching, wireframing, visual design, prototyping
3 UX Designers, 2 Data Scientists, 2 Web Developers and 1 Digital Marketer
Dec 3rd - 4th, 2020 (22 hrs)
As the global pandemic is altering consumer behaviors, online shopping (eCommerce) is experiencing unprecedented growth and disruption. Walmart.ca is visited by more than 900,000 Canadians daily, who can choose from millions of items sold by Walmart and third-party sellers to fit their needs.
What data-driven digital experiences can we deliver to help customers save money and live better?
With the help of our data scientists, we acquired statistics from online e-commerce retailers and found out that items are placed in shopping carts but shoppers are not following through to checkout.
Is the average shopping cart abandonment rate in 2020
Of online shoppers conduct purchases via their smartphones in 2020
Of participants don't compare shops on another website once they find a product they like based on a DigitalCommerce 360s survey on customer behavior in 2019
We created a design question to help focus our concepts:
How might we make online shopping more enjoyable for young professionals in order to help them make informed choices when purchasing items?
To better understand the goals of a potential customer, we created the persona, Monica.
Location: Toronto, Ontario
Improve the experience of shopping online
Help people make more confident purchases by allowing them to “try things on” and receive feedback on items they are unsure about
Reduce waste by allowing people to make more informed decisions so they are buying items that won’t be returned in the future
UPick improves the online shopping experience to help people make more confident purchases by allowing them to “try things on” virtually and share and receive feedback on items they are unsure about. This is beneficial for the company as it will reduce the number of returns.
This innovative technology can be a huge opportunity for Walmart to be an industry leader. As a third party app, it can be easily integrated into other e-commerce websites and platforms. The next steps to further this project will require:
Having the opportunity to create a product with a talented team of multidisciplined individuals from the beginning to the end, within 22 hrs, was a mixture of excitement, joy and a sprinkle of stress.
From this experience I learned that working with a short timeline requires a lot of quick decisions and trust in the process.
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