Hi I'm Charm 👋

A product designer focused on enterprise workflows, e-commerce systems, and scalable user experiences.

I design complex digital products that improve efficiency, reduce friction, and drive measurable business outcomes.

PRODUCT DESIGN

Designing a Complex Product Configuration System

UX/UI DESIGN

Redesign of Ion Creative Studio

UI DESIGN

Created LavenderHaze brand for new Stage template

WEB DESIGN

Designed & implemented a new training and course filtering system

Theme application

Implemented a brand style guide into the Ion platform theme kit using CSS

Featured Outcomes 📈

The impact I'm creating

x2

Doubled B2B signup volume

200+

200+ orders processed in first four months

Led redesign of enterprise ordering workflows

Led Designed solutions used by internal and external users of enterprise ordering workflows

My favorite tools 🛠️

I use these tools every day

Figma

UX/UI Design & Prototyping

Adobe XD

UX/UI Design & Prototyping

Microsoft Clarity

User Data

Ways of working 💡

Skills I use to create products

Product Design

Designing complex digital products that improve efficiency, reduce friction, and drive measurable business outcomes.

UX/UI Design

Crafting seamless user experiences from wireframes to user journeys.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

UX/UI Design

Crafting seamless user experiences from wireframes to user journeys.

UX Research

Creating interactive surveys, conducting interviews, and analyzing data to uncover what works best for users.

Prototyping

Building prototypes to quickly gather valuable feedback and refine products.

A/B

A/B Testing

Creating separate versions to gather data on usability

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

A/B

A/B Testing

Creating separate versions to gather data on usability

Collaboration

Bringing positive energy to teams and communicating effectively to make informed decisions.

Hi, I'm Charmaine! 👋

I'm a Toronto-based UX/UI Designer with 5 years of experience designing software, web, and e-commerce products. I enjoy turning complex problems into intuitive experiences through user-centered design, prototyping, and collaboration with product and development teams.

When I'm not designing, you'll usually find me making something. I love painting, arts and crafts, playing volleyball, and exploring new creative hobbies. I'm naturally curious and enjoy figuring out how things work, whether that's a digital product or something I'm creating by hand.

UX Designer

© 2026 – Charmaine Yu

© 2026 – Charmaine Yu

© 2026 – Charmaine Yu